Matt Ragland/$1K Course Blueprint
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Your $1K Course Launch Blueprint

An online course is one of the best ways to create a modern win-win for members and creators. You leverage your skills and expertise at scale to deliver a transformational experience to students. Your students get to learn and level up their own life skills for work or fun.

In this course you'll learn how to create, market, validate, and launch your own digital product in 6 weeks or less (though the timing is totally up to you). If you're a new course creator and looking for a clear, step-by-step guide with tutorials, templates, and scripts - this is the perfect starting point for you. 

My promise: do the work and you'll make $1K

I've worked with thousands of creators since 2015 and have been a part of some of the biggest course launches in the world. If you follow the plan, I promise you'll make a sale at launch. And like the great Seth Godin said "if you can make one sale you can make 10 sales, and if you can sell 10 you can sell 100".

Want to know more? We can begin right now...

Use the 1-3-3-1 Method to outline your course

This is the simplest and most effective outline strategy to create your course mvp (minimum viable product). Here's the breakdown...

🏅  1 Clear Outcome for Customers
🎯  3 Steps to Achieve the Outcome
✅  3 Lessons to Complete Each Step
👨‍🏫  1 Q&A to Implement Lessons

You can literally start right now and have a course offer outlined in an hour. Give your ideal buyer a clear win that they can read quickly, and you'll have a customer for life. 

One of the biggest stumbling blocks to digital products is over-thinking and over-doing your first offer.  1-3-3-1 helps you keep it simple!

Easy to follow guides for essential creator tools

 One of the biggest roadblocks for creators is figuring out the tech stack and assembling the course and marketing plan to make it profitable.

Learn exactly what's needed to create, upload, format, and edit your course content using... 

📧  ConvertKit for email marketing
💰  Podia for product sales
👩‍💻  Descript for video editing

Get the Notion Course Creator Template Pack

Get immediate access to the same templates I use directly coaching creators in their launch! 

✅ Task Tracker
📝 Lesson List
📆 6 Week Launch Timeline
📚 Task Help Center (KB)
🧰 Course Creator Tools 
also available in Google Docs

Proven sales frameworks to make your offer unique and helpful - not pushy and pressured.

Selling your offer is one of the trickiest and most stressful parts of the process. I understand that at a deep level. I can't tell you how many times I've written sales pages and emails hoping that I wasn't coming off pushy or desperate. But I've learned and developed a few frameworks that changed everything - they are:

🧙‍♂️ Storybrand by Donald Miller

Storybrand takes the lessons of stories and screenplays to deliver a 7 step method for sharing your message in a way that resonates with people.

🐑 PASTOR by Ray Edwards

PASTOR is a 6 step communication framework that outlines the problems of the customer then shares proof of results with a clear outcome.

🧀 QUESO by Matt Ragland (me!)

QUESO is a sequence of 5 simple prompts you can use to share your story of transformation with solutions for customers to join you on the journey. 

  • $150 or 2 monthly payments of $85

Get the $1K Course Launch Blueprint!

I'm confident this blueprint will give you the guidance and confidence to launch and sell your first (or next) course or workshop with confidence. You have nothing to lose, so let's get started!
Buy the $1K Course Launch Blueprint

Complete Course Library (and more to come)!

The Path to a $1K Course 💰

What to Expect
    The $1K Course Manifesto
      $1K Course Checklist
        Notion Templates
          10 Lessons for Creators

            Planning Your Course

            Understand the Hero (hint: it's not you)
              A Proper Course Brainstorm
                The 1-3-3-1 Method for a Course MVP
                  Validate the Idea with a Workshop

                    Creating Your Course

                    Course Content Structure
                      Course Lesson Example
                        Editing Lesson Videos in Descript
                          Task vs Time Constraints
                            Overcoming Perfectionism
                              How to Build in Public

                                Selling & Marketing Your Course

                                Hourglass of Influence
                                • 10 mins
                                • 17.6 MB
                                Marketing Frameworks
                                  Sales Page & Launch Email Frameworks
                                    How to Find 10 Customers [Email Script]
                                      Scaling Your Course from Free to $10,000
                                        Connecting the Course & Launch
                                          Creating Social Caption Videos in Descript

                                            Operations for Your Course

                                            What Matters & What Can Wait
                                              How to use ConvertKit Email Marketing
                                                How to Set Up Your Course in Podia
                                                  Hosting a Live Webinar, Call or Q&A on Zoom

                                                    FAQs

                                                    Can you guarantee I make $1,000?

                                                    I wish I could, but I can't guarantee that outcome. I can say that I've guided hundreds of customers and clients through this process and the success rate is very high when you do the work. 

                                                    Are there any live calls?

                                                    This is not a cohort course, but I do host open Q&A sessions throughout the year to help students get unstuck, answer questions about different software tools, and more. You can also hire me to coach you through the launch - if you're interested email me at matt@mattragland.com.

                                                    Do I have to use ConvertKit and Podia?

                                                    You do not! These are the tools I'm most familiar with and recommend to students. In my opinion they are the best balance between simplicity, design, and power. Look elsewhere if you want, but don't delay your launch by months because you're kicking the tires on every course platform. 

                                                    Do you offer refunds?

                                                    If you don't like the content and request a refund within 14 days, let me know and I'll issue a refund. If you've done all the work and can show me your product AND didn't make $97, I'll issue a refund. If you forgot all about the course, didn't do the work, and it's been a month (or more)... no refunds. 

                                                    About Matt

                                                    I've been working on the front lines of the creator economy since 2015. I was employee #5 at ConvertKit and helped us grow from 500 customers to 20,000 in 3 years.

                                                    Next I was the first Director of Creator Success at Podia, a product platform for creators. All the while I was hustling on the side to build my YouTube channel, email list, and sell over $100,000 in products to go full-time in 2021.