Turn Your Newsletter Into a Real Creator Business

The Creator Email Engine lets you build a real creator business using the same email-first approach that's generated millions for creators—but in a live, guided program where you can't hide behind "I'll do it later."

My name is Matt Ragland, and I was employee #5 at Kit (formerly ConvertKit) where I helped thousands of creators grow their email lists and build businesses around their expertise.

I've also worked with creators, authors, speakers, and entrepreneurs like Ryan Holiday, Sahil Bloom, Justin Welsh, Amanda Goetz, Dan Go, Chris Donnelly, Susan Cain, Greg Isenberg, Ryder Carroll, Micheal Easter, Terry Rice, Sonja Lyubomirski, and many more.

For years, I watched creators struggle with the same problem: they could create great content, but they had no idea how to turn that content into consistent income.

After leaving Kit and building my own creator business from scratch, I discovered the exact system that transforms newsletters from content dumps into revenue engines.

The beauty of email-first business building is that you're not selling to strangers on social media. You're serving people who already know and trust you. The selling becomes natural because you're solving problems you've already identified through your content.

Transform your newsletter from a content hobby into a profit center that funds your creative dreams and gives you the freedom to create what you actually want to make.

There's something you should know...

I created this program because I was tired of watching talented creators give up because they couldn't figure out the business side. I've seen too many people with great ideas quit because they thought "monetization" was some mysterious skill they'd never master.

💬 Direct Feedback on Your Emails

Every week, you’ll send me your newsletter. I’ll review, edit, and return it with personalized notes to help you write stronger, more persuasive emails that lead to sales.

👨🏻‍🏫 Weekly Group Coaching Calls

Get live support and hot-seat coaching every week. Bring your emails, offers, or audience questions—we’ll troubleshoot them together.

🧲 Sales-Ready Lead Magnets

You’ll create two lead magnets designed to attract and convert the right subscribers. I’ll help you refine the concept, write the landing page, and connect it to your welcome sequence.

👋🏻 A Complete Welcome Sequence

Write a powerful, automated welcome series that builds trust and primes subscribers to buy. You’ll get templates, examples, and feedback on every email.

💰 One Optimized Offer

We’ll fine-tune one offer (course, download, or service) so that it’s crystal clear, easy to sell, and aligned with your email content. You’ll walk away with a sales page and conversion-focused positioning.

📧 Story-Selling Frameworks

You’ll write 6 powerful, story-driven emails using proven formats. These aren’t fluffy prompts—they’re the backbone of a newsletter that earns trust and drives revenue.

🤝🏻 Guaranteed ROI (or Continued Coaching)

If you follow the system and don’t earn back your investment within 6 months, I’ll keep coaching you until you do. I take extreme ownership of your success.

When are the weekly sessions, and what if I can’t make one?

Weekly coaching calls are held live once a week. If you can’t attend, you’ll get the full replay within 24 hours—including answers to your submitted questions and reviews of your emails. You’ll never fall behind—we’ll keep you moving forward no matter what.

Do I need to be an expert email marketer?

Not at all. You just need to be actively sending a newsletter and ready to improve. This program is for people who want to stop guessing, start optimizing, and turn email into a real revenue stream.

How much writing will I do?

Each week, you’ll write and submit one newsletter email—and you’ll get specific, actionable feedback on it. You’ll also develop lead magnets, a welcome sequence, and a sales page over the course of the program. This is real work, and you’ll finish with a full email system built and earning.

How does the feedback work?

You’ll send me your newsletter each week. I’ll personally review it, edit where needed, and send back a video or written critique explaining what’s working, what’s not, and exactly how to improve. You’ll never wonder “Was that email any good?” again.

What kind of assignments should I expect?

Every week, you’ll complete one core assignment—writing a newsletter, improving a sales asset, or refining a sequence. The work is paced and purposeful. You’ll be applying what you learn immediately, not just taking notes for later.

Will I receive feedback every week?

Yes. You’ll get direct, personalized feedback weekly—on your newsletter emails, your lead magnets, your welcome sequence, and your sales page. No generic templates. Just real guidance on your actual business.

Can I use my existing email list and product?

Absolutely. In fact, we prefer it. This program is built for people who already have something to sell and are sending emails—but want to earn more and make their system actually work.

How do I join the program?

This is a high-accountability program with limited seats. Start by applying and booking a short call. We’ll talk about your current email system, your goals, and whether this is the right fit.

Is there a guarantee?

Yes. If you complete all assignments and don’t make your investment back within 6 months, I’ll either refund your money or continue coaching you until you do. That’s how much I believe in the system and how seriously I take your success.

What if I have more questions?

Just reach out. Email work@mattragland.com and we’ll get back to you quickly.